Çırağan Palace Kempinski

A new era for a Bosphorus landmark.

Client
Çırağan Palace Kempinski
Services
Visual identity, Motion, Brand strategy and positioning
Year
2023
Launched in
IST, LDN

Çırağan Palace Kempinski relaunched under one line: A New Era. The hotel is a nineteenth-century Ottoman palace on the Bosphorus, and the relaunch had to hold its heritage and its present in the same frame. NOW directed the campaign: the palace gate redrawn as a single illustration, a typographic title in motion, and a photographic sequence through the hotel.

A NEW ERA

The title in motion
Opening the doors to a unique harmony of luxury and heritage
The palace gate drawn as a single illustration: an arch of tulips and carnations over two doors, with the Bosphorus as a line of waves.
The brochure spread: the illustrated gate opening onto photographs of the palace.
A woman in red under the stone arch of the water gate, the Bosphorus behind her.
A man seated before a wall of blue and white Iznik tiles.
A woman on the palace terrace, the façade and the Bosphorus behind her.
A patissier at the counter of the hotel patisserie.
A couple in a suite lounge with turquoise sofas.

Heritage in the frame, the present in the foreground.

A woman beneath the lobby chandelier.
A bedroom with a red patterned wall and a white bed.
A woman in yellow at the window of a blue bedroom, the Bosphorus outside.

NOW — Çırağan Palace Kempinski

&BetterA name that never finishes the sentence.

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