A couple in evening dress walk toward the palm-lined façade of Çırağan Palace Kempinski at dusk.

Çırağan Palace Kempinski

A new era for a Bosphorus landmark.

Services
Visual identity, Motion, Brand strategy and positioning
Client
Çırağan Palace Kempinski
Year
2023

Context

Çırağan Palace Kempinski relaunched itself under one line: A New Era. The hotel is a nineteenth-century Ottoman palace on the Bosphorus, and the relaunch needed to hold its heritage and its present in the same frame.

NOW directed the campaign. The palace gate, redrawn as a single illustration, became the central device. A typographic cover carried the line, and a photographic sequence moved through the hotel from the water gate to the suites.

Campaign cover reading 'A New Era' in tall serif capitals framed by illustrated palace curtains, with the Çırağan Palace Kempinski mark below.
Campaign cover
Line illustration of the palace gate in blue, red and grey, with ornamental lattice and lantern details.
The gate, redrawn
Wide spread with the illustrated gate at the centre and the line 'Opening the doors to a unique harmony of luxury and heritage' either side.
Opening the doors to a unique harmony of luxury and heritage
A woman in a red gown stands under the stone arch of the palace gate with the Bosphorus behind.A guest in a pale gown crosses the lobby in front of blue Iznik-tiled walls and a patterned carpet.

Heritage in the frame, the present in the foreground.

The hotel patisserie with a botanical-illustrated glass display and a guest leaning on the counter.A guest seated on a turquoise sofa in a suite lounge with chandeliers and cream panelling.
A traveller with a suitcase on a red circular sofa beneath a chandelier in the lobby.A four-poster bed with a red patterned headboard and a guest seated at its foot.A guest having breakfast in bed under a blue and gold patterned wall.
Campaign photography across the palace

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