NOW is an independent brand and design agency working across Istanbul, London and Madrid. We build brands for moments of change.

Selected work,

  1. A couple in evening dress walk toward the palm-lined façade of Çırağan Palace Kempinski at dusk.

    Çırağan Palace Kempinski

    A new era for a Bosphorus landmark.Visual identity, Motion, Brand strategy and positioning · 2023
  2. The &Better wordmark followed by the word 'Freckles', beside a portrait of a laughing freckled man in a white T-shirt.

    &Better

    A personal-care brand where every product finishes the sentence.Visual identity, Naming and verbal identity, Packaging · 2021
  3. A black Saf plant-based protein tub on a dense green line pattern of weights, kettlebells, hearts and plants.

    Saf Athletics

    Plant-based performance, carried by a pattern.Packaging, Motion, Visual identity · 2023
  4. A mirror in the café printed with 'you look fabulously kokoa.' as a customer takes a photo.

    Kokoa

    A new food brand for Divan, with a vocabulary of its own.Visual identity, Naming and verbal identity, Packaging · 2022
  5. Rows of green Boyner gift boxes with a white-bearded Santa illustration, laid out diagonally.

    Boyner Christmas

    Local motifs, dressed for the season.Packaging, Visual identity · 2020
  6. Saf chocolate chip protein bars in illustrated wrappers, laid diagonally on a sand-coloured background.

    Saf Protein Bars

    Three flavours, one illustrated wrapper.Packaging, Motion · 2023

All work

What we do

  • Brand strategy and positioning
  • Naming and verbal identity
  • Visual identity
  • Packaging
  • Digital experiences
  • Motion
  • Environmental design

Who we work with

&Better, Boyner, Çırağan Palace Kempinski, Divan, Nivea, Peugeot, Saf Nutrition, TheLifeCo.

Index

  1. Çırağan Palace KempinskiVisual identity / Motion / Brand strategy and positioning2023
  2. &BetterVisual identity / Naming and verbal identity / Packaging2021
  3. Saf AthleticsPackaging / Motion / Visual identity2023
  4. KokoaVisual identity / Naming and verbal identity / Packaging2022
  5. Boyner ChristmasPackaging / Visual identity2020
  6. Saf Protein BarsPackaging / Motion2023
  7. Saf Kanyon StoreEnvironmental design / Visual identity2022
  8. TheLifeCo Brazilian NutsPackaging

Where we are

  • Istanbul
  • London
  • Madrid

Start

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