NOW is an independent brand and design agency working across Madrid, London, Istanbul and New York City. We build brands for moments of change.

What we do

Studio information

Who we work with

&Better, Boyner, Çırağan Palace Kempinski, D Bank, Divan, Mesa, Nivea, Peugeot, Saf Nutrition, TheLifeCo, V-Grow.

Selected work,

  1. The &Better wordmark completed by the word Freckles, beside a laughing freckled man.

    &Better

    A name that never finishes the sentence.    Visual identity, Naming and verbal identity, Packaging01 / 04
  2. Three Saf Athletics tubs, red, green and yellow, on one field of line symbols.

    Saf Athletics

    A plant-powered identity built to perform.    Visual identity, Packaging, Motion02 / 04
  3. Green Boyner gift boxes printed with the snowman, the bauble and Santa, on red.

    Boyner Christmas

    Tradition, drawn for now.    Visual identity, Packaging03 / 04
  4. Chocolate chip protein bars in illustrated wrappers, laid diagonally on sand.

    Saf Protein Bars

    The bar became the pattern.    Packaging, Motion04 / 04

View all work

How we work

  1. KNOW

    Strategy before style. We understand the business, the category and the people before we draw a line.

  2. Make

    Craft is the argument. Identities, packaging and motion made properly, made to be used.

  3. Change

    We work at moments of change and design for what comes next, not for what was.

  4. Care

    A small studio with senior hands. We stay with the work after launch.

NOW accepting
new clients.

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