Boyner

Tradition, drawn for now.

Project
Boyner Christmas
Client
Boyner
Services
Visual identity, Packaging
Year
2020
Launched in
IST

Boyner's New Year arrived with its own set of drawings. Familiar Turkish motifs, the evil eye, the tulip, the moustache and a moustachioed snowman, were redrawn flat and bright, then carried across the identity and the gift packaging, under the campaign line #bizimtarzımızgüzel.

One season

The snowman: top hat, moustache, an evil eye for a belly.

Three characters

The bauble: red and white, patterned like a tile, hanging on a string.

One visual language

Santa: a red hat, a white beard, drawn flat.
Green gift boxes printed with the snowman, the bauble and Santa, on a red ground.
Red gift boxes with the characters, stacked.
A red gift box with the snowman.
A green gift box with Santa.
A blue gift bag with the bauble.
Blue and red gift bags and boxes with the characters, stacked tall.
The campaign visual on red: the snowman, the bauble, Santa and the tulip together, with the line #bizimtarzımızgüzel.

#bizimtarzımızgüzel

Santa, drawn flat, on green.

NOW — Boyner Christmas

Saf Protein BarsThe bar became the pattern.

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new clients.

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