Rows of green Boyner gift boxes with a white-bearded Santa illustration, laid out diagonally.

Boyner Christmas

Local motifs, dressed for the season.

Services
Packaging, Visual identity
Client
Boyner
Year
2020

Context

For the department store Boyner, NOW designed the Christmas packaging and its illustration set: gift boxes and bags, and a family of characters drawn from local motifs. A snowman with a moustache. A bauble made of an evil eye. A Santa in flat red and white. All of it under the campaign line #bizimtarzımızgüzel.

Rows of red Boyner gift boxes with a moustached snowman and evil-eye illustration.
Blue Boyner gift boxes with a bauble illustration above green gift bags with Santa.Red campaign visual with the evil eye, moustache, snowman, tree and tulip illustrations and the hashtag bizimtarzımızgüzel.

Full case study in progress. Additional material to follow.

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