Saf Nutrition

The bar became the pattern.

Project
Saf Protein Bars
Client
Saf Nutrition
Services
Packaging, Motion
Year
2023
Launched in
IST, LDN

Saf launched three plant-based protein bars: chocolate chip, cranberry coconut and peanut chocolate. Each flavour has its own ingredient-led palette, and the bar itself, repeated, makes the wrapper's pattern. NOW designed the packaging and the three launch films.

Chocolate chip bars in illustrated wrappers, laid diagonally on sand.
Chocolate chip bars repeated diagonally on sand.
Cranberry coconut bars repeated diagonally on pink.
Peanut chocolate bars repeated diagonally on dusty rose.

Chocolate chip

Cranberry coconut

Peanut chocolate

Peanut chocolate
Chocolate chip
Cranberry coconut
A woman holding out a cranberry coconut bar, out of focus behind it.
A chocolate chip bar slipped into a jacket pocket.
A hand holding the three bars, chocolate chip, cranberry coconut and peanut chocolate, in front of the shelf.

NOW — Saf Protein Bars

Saf Kanyon StoreThe brand, painted at room scale.

NOW accepting
new clients.

Start a project