Saf chocolate chip protein bars in illustrated wrappers, laid diagonally on a sand-coloured background.

Saf Protein Bars

Three flavours, one illustrated wrapper.

Services
Packaging, Motion
Client
Saf Nutrition
Year
2023

Context

Saf Nutrition launched its protein bars in three flavours: chocolate chip, cranberry coconut and peanut chocolate. Each wrapper carries the Saf illustration system in the flavour's palette. A short film for each drops the ingredients around the bar.

Launch films
Saf peanut chocolate bars laid diagonally on a dusty pink background.
A woman holds up a cranberry coconut bar outdoors.A hand slips a chocolate chip bar into a denim jacket pocket.
A hand fans out three Saf bars in front of a shop shelf.

Full case study in progress. Additional material to follow.

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