A store column hand-painted with the Saf illustration system in bright flat colours, beside shelves of products.

Saf Kanyon Store

The brand's illustration system, painted at room scale.

Services
Environmental design, Visual identity
Client
Saf Nutrition
Year
2022

Context

Saf Nutrition's first flagship store opened in Kanyon, Istanbul. NOW took the brand's illustration system to architecture: hand-painted wall art that wraps the columns and counters, so the store reads as the brand from across the mall.

The Saf storefront with a black slatted façade, a painted mural panel and customers at the counter.
A customer at the plywood counter under the Saf sign, mural to the left.Fresh fruit on the counter in front of a painted yellow and green mural detail.
Three photographs of the mural being hand-painted on the store walls.
Painted by hand
The store interior with the mural framing the window, a bench and red stools.

Full case study in progress. Additional material to follow.

Next project

TheLifeCo Brazilian NutsWild Amazon Brazil nuts, illustrated.