The Saf store in Kanyon from the mall: a glass front, the counter, and columns and walls painted with the Saf illustration system.

Saf Nutrition

The brand, painted at room scale.

Project
Saf Kanyon Store
Client
Saf Nutrition
Services
Environmental design, Visual identity
Year
2022
Launched in
IST

Saf's first flagship store turned the brand's illustration system into architecture. The graphic language was painted by hand across columns, counters and walls, making the space recognisable as Saf from across the mall. The identity left the page.

The case film

From identity to environment.

  1. A painter filling a lilac shape on a column, brush in hand.
  2. A painter working on the yellow and pink shapes above a shelf.
  3. A painter outlining a shape on a column in black.
Painted by hand, on site
A store column hand-painted with the Saf illustration system in bright flat colours, beside shelves of products.
The painted column inside the store, with the counter and shelves around it.
A customer at the painted counter.
  1. Fresh fruit on the counter in front of the painted wall.
  2. A neon sign reading "the plant based company" on a white wall.
  3. A barista pouring a green juice behind the counter, fruit in the case below.
Shelves of Saf products set into the painted wall, the illustration running around them.
The whole store: painted columns, counter and shelves under the mall lights.

NOW — Saf Kanyon Store

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