TheLifeCo

Simplify to Amplify.

Client
TheLifeCo
Services
Brand strategy and positioning, Visual identity, Packaging
Year
2020
Launched in
IST, LDN, HKT

The Life Co is purification: removing noise to see more clearly. The identity does the same. TheLifeCo simplifies to TheL·feCo: the i gives up its stem, and its dot rises to become a point of focus that travels through everything the brand touches.

purification

the elimination of stresses, burdens and negativity

a lighter you in all means

a higher perception of reality

that lets you see the bigger picture

TheL·feCo with HOLISTIC WELL-BEING beneath.
TheL·feCo, HOLISTIC WELL-BEING, BODRUM.
TheL·feCo, HOLISTIC WELL-BEING, PHUKET.
TheL·feCo, HOLISTIC WELL-BEING, ANTALYA.
TheL·feCo, HOLISTIC WELL-BEING, SHOP.
A woman in water, hands over her face, with TheL·feCo in white across the image and the dot floating above.
Two women in bathrobes laughing, with TheL·feCo in white across the image.
A stone Buddha head in a garden, with TheL·feCo in white across the image.
A woman meditating among leaves, with TheL·feCo in white across the image and the dot above her head.
The resort across a lake, with TheL·feCo and HOLISTIC WELL-BEING in white.
A member of staff in a robe carrying a wooden tray of ceramics, the mark on the robe and the tray.
Skincare bottles and blocks on a cream set, each with the mark.
A bathroom wall in orange with a round mirror and the mark on the accessories.
An amber glass bottle labelled TheL·feCo spirulina.
A brown pouch labelled TheL·feCo, organik hindistan cevizi sütü.
Packaging
Four phone screens of the TheL·feCo Instagram profile and posts.

NOW — TheLifeCo

TheLifeCo ProductsA product system for everyday wellbeing.

NOW accepting
new clients.

Start a project