TheLifeCo

A product system for everyday wellbeing.

Project
TheLifeCo Products
Client
TheLifeCo
Services
Packaging, Visual identity

TheLifeCo's product universe extends the masterbrand across food, functional nutrition, personal care and everyday wellbeing. Rather than forcing one rigid packaging template onto every category, the system creates recognition while allowing each range to develop its own character.

Pantry

  • Coconut oil, milk and sugar
  • Coconut juice
  • Almond butter
  • Cacao powder
  • Cacao wafers
  • Nuts
  • Himalayan salt

Functional

  • Supplements
  • Plant powders
  • Extracts

Personal care

  • Roll-on
  • Soap
  • Hair Food

Home

  • Detergents
Coconut oil in a glass jar, coconut milk in a white can and coconut sugar in a white carton, side by side.
Two cans of organic coconut juice, mango and pineapple.
A jar of organic almond butter with an illustrated label.
Four pouches of nuts with illustrated labels.
Two boxes of organic cacao paste wafers.
Three amber supplement bottles: probiotic blend, glucosamine and Sinco.
Three jars of plant powders: lemon cayenne, psyllium husk and green blend.
The green blend powder jar among spinach, cabbage and wheatgrass leaves.

Consistency without sameness.

Three roll-on boxes with botanical line drawings: white cedar, white flowers and cherish.
The Hair Food range: a jar, three boxes and a bottle with illustrated packaging.
Two amber pump bottles of soap and a black bar.
Eight detergent bottles in soft colours, the mark on each.
Coconut oil, psyllium powder and a roll-on at three different sizes on white.

NOW — TheLifeCo Products

TheLifeCo Smart FoodFunctional nutrition, organised by need.

NOW accepting
new clients.

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