Five TheLifeCo Smart Food functional shots in a row on a light grey ground: Beauty in pink, Anxiety in lavender, Absolutely Fit in green, Daily Nutrition in red and Immunity in orange, each with a white upper half.

TheLifeCo

Functional nutrition, organised by need.

Project
TheLifeCo Smart Food
Client
TheLifeCo
Services
Packaging, Visual identity

Smart Food turns different functional needs into one clear product architecture. A consistent white pack creates the family; colour, naming and ingredient information distinguish each purpose. The same structure carries a functional shot, a 70% cacao dark chocolate and a raw bar, so a need can be met in more than one format.

One system. Different needs.

Glowing Beauty

Strawberry & biotin shot

Glowing Beauty functional shot, pink lower half, with strawberry, watermelon, chamomile and biotin and collagen capsules around it.

Just Relax

Green tea & ginseng shot

Just Relax functional shot, lavender lower half, with green tea leaves, ginger, ginseng and DHA, D and B12 capsules around it.

Absolutely Fit

Cayenne pepper & apple cider vinegar shot

Absolutely Fit functional shot, green lower half, with apple, cayenne pepper, ginger and a probiotic capsule around it.

Boost Yourself

Lemon juice & turmeric tea shot

Boost Yourself functional shot, orange lower half, with lemon, chilli, ginger, elderberries and a vitamin C capsule around it.

Beauty

Functional shot

Anxiety

Functional shot

Absolutely Fit

Functional shot

Daily Nutrition

Functional shot

Immunity

Functional shot

One function, three formats: a shot, a chocolate, a raw bar.

The Absolutely Fit range on a green set: the raw bar, the functional shot and the 70% cacao dark chocolate box.
Absolutely Fit psyllium 70% cacao dark chocolate box with cacao beans, a wheat ear and magnesium, calcium and potassium spheres.
The Absolutely Fit family with its ingredients: raw bar, chocolate box and shot among chilli, apple, cacao and vitamin spheres.
The Boost Yourself family on orange: raw bar, camu camu chocolate box and lemon juice and turmeric tea shot among oranges, lemon, chilli, cacao and vitamin capsules.
Detail of the chocolate box: the TheLifeCo masterbrand, the smart food sub-brand in green and the function name Absolutely Fit.
Detail of the pink Glowing Beauty shot label: strawberry and biotin shot, 60% biotin, 5 g collagen, cold pressed.
Detail of the lavender Just Relax chocolate: the nutrient table with iron, magnesium, fibre, potassium, calcium and raw cacao, organic Criollo cacao.
Masterbrand, sub-brand, function, formula: the same hierarchy on every pack, only the colour changes.
The five functional shots appearing one after another: Beauty, Anxiety, Absolutely Fit, Daily Nutrition, Immunity.
The Smart Food mailer box, closed and open: colour fields in pink, green, orange and lavender with fruit and ingredient illustrations and the Smart Food identity.
The mailer box carries the line: The LifeCo Smart Food, designed for your good!
Glowing Beauty hazelnut and biotin 70% cacao dark chocolate box with hazelnuts, cacao beans and a biotin capsule.
Just Relax 70% cacao dark chocolate box with cacao beans and magnesium, calcium, potassium and iron spheres.
Absolutely Fit psyllium 70% cacao dark chocolate box with a wheat ear, cacao beans and mineral spheres.
The Just Relax range on a lavender set: the rhodiola rosea and lavender raw bar, the 70% cacao dark chocolate box and the green tea and ginseng shot.
Detail of the red Daily Nutrition shot label: functional shot, vitamins B12, B6 and B3, ginseng, yerba mate and green tea extract.
  1. Beauty
  2. Anxiety
  3. Absolutely Fit
  4. Daily Nutrition
  5. Immunity
  6. Boost Yourself
The complete Smart Food family of five functional shots on a light grey ground.

Designed for your good.

NOW — TheLifeCo Smart Food

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