D Yatırım

One letter. An entire banking system.

Project
D Bank
Client
D Yatırım
Services
Naming and verbal identity, Visual identity, Digital experiences

D Bank was conceived as a new kind of bank built around one simple idea: the letter D. In Turkish it is the initial of change (değişim) and of the words the bank stands for, so the name became both a verbal platform and a graphic device. Two D forms make the symbol; the same geometry frames photography, structures the stationery and becomes the navigation of the mobile bank.

Bankacılıkta Değişim, D Bank ile başlıyor.

A woman in profile looking out of an office window, cropped by the D form.
Detail of the business card: the two D forms and BANK, a name, the web address and the numbers.
The stationery system: a navy folder carrying the D forms, the letterhead, and a card on a navy half-disc.
The D BANK mobile interface: the symbol and BANK at the top, a green menu icon, a list of items with one in green.

A circle

The app opens on the world

Mobile screen: a white circle on a navy night sky.

D BANK

The identity

Mobile screen: the D BANK lock-up.

A rhythm

The forms move as a loading state

Mobile screen: a row of D forms running across the screen.

The interface

The D becomes navigation

Mobile screen: the interface with the symbol at the top, a green menu and a list of items.
A woman in profile looking out of an office window, the photograph cropped into a strip that ends in the two navy D forms.

D Kart

Product naming

Sizi Düşünen Kredi

Product naming

Kobiye Değer

Product naming

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