A sinuous timber bench, the Yamaç line built at seating scale, on a dry hillside among olive trees, with people sitting along it.

Brand Identity
2026

Mesa

A landscape, drawn as a line.

Project
Mesa Yamaç Kekliktepe
Client
Mesa
Services
Visual identity, Naming and verbal identity
Year
2026
Launched in
IST

Kekliktepe is a hillside above Urla. Its contour, drawn as one line, became the letters of Yamaç; the same line then became the mark, the icon, the pattern, and everything the identity touches: signage, objects and the built environment.

One mark. Five grounds.

At every scale

The line splits the circle.

The line continues.

Colour from the land.

The slope becomes the frame.

Sana bir yamaçtan
baktım, Urla.

Identity, made tactile

The stationery system laid out on stone: envelopes and folders cut along the Yamaç line, a notebook, letterhead, a card and a pen.
A notebook whose cover is cut along the Yamaç line, on beige paper in soft light.
Business cards with the line embossed along their top edge.
The catalogue open: a courtyard photograph on the left, a page cut along the Yamaç line on the right.

The identity leaves the page.

The same line moves from graphic language into the built environment.

The Yamaç line built as a long timber bench on a hillside, people sitting along its curves.
A wayfinding arrow and the words Sosyal Tesis cut into a stone wall beside an olive tree.
A freestanding stone totem with the line at its top and directions to the villas.
A stone door number, 04, with the line beneath it.
A brown flag carrying the white Yamaç line, flying over the hills.

Not merchandise. Objects from the same landscape.

A room fragrance set: a stone diffuser shaped by the line, a bottle and its box.
A stone wine stand cut along the line, holding a bottle.
A stone candle holder in the shape of the line, with two candles.

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