"you look fabulously kokoa." in orange and black on a white wall, beside a mirror carrying the same line, a cup reading "healthy as kokoa.", a stack of boxes reading "i need to kokoa." and a bag reading "let's kokoa."

Divan

A new food brand for Divan, with a vocabulary of its own.

Project
Kokoa
Client
Divan
Services
Visual identity, Naming and verbal identity, Packaging
Year
2022
Launched in
IST

Kokoa is Divan's venture into fresh, health-conscious eating. The identity is built on a way of speaking: the name works as a verb and an adjective, so every surface gets its own line.

  • healthy askokoa.

  • cool askokoa.

  • i need tokokoa.

  • let'skokoa.

  • take awayyourkokoa.

  • you lookfabulouslykokoa.

A woman leaving the café with two white bags reading "take away your kokoa." and "let's kokoa."
A woman holding a stack of white boxes, each printed "i need to kokoa."
A grid of Kokoa moments: a coffee poured, a bag, the shelves, the counter, cups, a book, a menu.
Kokoa products on white: a green juice, a box of salad, a pink drink, a red drink, a slice of cake.
The Kokoa counter: white tiled front, a glass case of food, pendant lamps, "kokoa." on the wall.
The café terrace under trees, with a poster reading "it's time to eat, play and kokoa."
A woman photographing herself in a tall oval mirror that reads "you look fabulously kokoa."
A smiling barista in an apron reading "everyone loves kokoa." holding out an iced coffee.
A woman reading a book beside a card reading "readers of kokoa."
A woman walking past the café with a tote reading "kokoa."

NOW — Kokoa

Boyner ChristmasTradition, drawn for now.

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