Kokoa
A new food brand for Divan, with a vocabulary of its own.
- Visual identity, Naming and verbal identity, Packaging
- Divan
- 2022
Context
Kokoa is Divan's venture into fresh, health-conscious eating. The identity is built on a way of speaking: the name works as a verb and an adjective, so every surface gets its own line. Healthy as kokoa. Cool as kokoa. I need to kokoa. Let's kokoa.
NOW designed the identity, the verbal system and the packaging, and applied them across the café.
