Two hands lifting a kale leaf in a bed of kale, with the V-Grow logo in white.

V-Grow

Growth, designed vertically.

Client
V-Grow
Services
Brand strategy and positioning, Visual identity, Packaging
Launched in
IST

V-Grow grows food in stacked rows under controlled light: less water, no pesticides, more from every square metre of land. NOW built the identity from one idea. A vertical line stands in the name; a plant grows on it; the plant becomes a column, the column a system. The same line runs through the pattern as rows of leaves, tomatoes and peppers.

The V-Grow wordmark: a vertical line with two green leaves standing between V and GROW.
  1. V–GROW with a dash between the two words.

    01

  2. V GROW with a full-height vertical line between the two words.

    02

  3. The final mark: the vertical line with two green leaves.

    03

From a dash to a line to a plant

One line. One plant. A column. A system.

  1. A small plant on a short blue line.

    01

  2. The plant on a blue line running the full height of the page.

    02

  3. One column of green leaves on a blue line.

    03

  4. Nine columns of green leaves on blue lines, filling the page.

    04

The identity grows the way the crops do
Rows of green leaves on blue lines.
Rows of red tomatoes on blue lines.
Rows of yellow peppers on blue lines.
A vertical farm aisle: tiers of lettuce and pak choi under white lights, with the V-Grow logo in white.
The V-Grow mark in white on black beside the mark in black on white.

Less water. Pesticide-free growing. Land efficiency. Next-generation workforce. Sustainable production.

V-Grow stationery on black: a kraft envelope, letterheads, business cards, a green envelope and a tote bag printed with the leaf columns.
A kraft shipping box printed with the leaf columns and the V-Grow logo.
A reception: the V-Grow logo on a wooden wall above a desk covered in the leaf columns, a living green wall to the left.
Rows of V-Grow Mix Salad packs, dark green sleeves over clear trays of leaves.
The back of a black V-Grow T-shirt with one leaf column printed down the spine.
The front of a black V-Grow T-shirt with a small logo on the chest.
  1. The V-Grow Instagram profile: the logo in the avatar, a kale photograph with the logo and the words TIME TO GROW as the first posts.
  2. Instagram post: hands holding strawberries, with the V-Grow logo.
  3. Instagram post: hands in kale leaves, with the V-Grow logo.
  4. Instagram post: a vertical farm aisle, with the V-Grow logo.
Instagram

Time to grow.

The V-Grow mark in white on black.

NOW — V-Grow

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